Zinnia is an insurtech company focused on modernizing the life insurance industry by providing innovative, consumer-first solutions. As an in-house graphic designer on the brand & marketing team, I was responsible for shaping and maintaining the brand’s visual identity across a wide variety of touchpoints.

The Thrive: Career Planning Guide e-booklet was developed as a strategic resource to help employees reflect on their strengths, set career goals, and map out their professional growth within the company.

I led both the creative direction and art direction for this project, conceptualizing the guide’s structure, naming it, and designing all visual elements to ensure a cohesive and engaging user experience.

Beyond its initial purpose, the guide became an integral tool in Zinnia’s performance review process, helping managers and employees navigate development discussions with clarity. It also served as a foundation for integrating career growth planning into Dayforce, Zinnia’s HR system, further solidifying its impact across the organization.