Policygenius is an online insurance marketplace designed to simplify the process of comparing and purchasing insurance, empowering individuals to protect their loved ones with ease. For this holiday campaign, the goal was to provide Policygenius Pro partners with a set of co-branded social media ads to capitalize on the seasonal increase in life insurance demand. These ads focused on key messaging around securing life insurance for loved ones and planning ahead for the new year.

As the sole designer for this project, I was responsible for conceptualizing and designing all visual assets, creating both Facebook and LinkedIn ad formats, and writing the ad copy. I ensured that all deliverables adhered to Policygenius brand guidelines while providing space for partner co-branding. The final set of ads offered a compelling, cohesive visual approach to support Policygenius Pro partners’ marketing efforts.