Hinge, a popular dating app known for its thoughtful approach to connecting people, approached me to collaborate on designing a series of posters for their 2024 Summer Summit. The goal was to create visually engaging and meaningful posters that would align with Hinge's brand while celebrating the enactment of their new company principles.

In response to this ask, I developed and presented a host of potential art directions. Ultimately, we decided on a soothing and psychedelic visual style affectionately referred to as Halcyon Hinge. Characterized by textured gradients that evoke a sense of calm and peacefulness, this direction builds upon Hinge's established layout conventions for vertical compositions and draws inspiration from their long shutter speed photography. Halcyon Hinge struck the perfect middle ground between remaining aligned with Hinge's current brand guidelines and creating something unique for the 2024 Summer Summit, making it the ideal choice for highlighting the new company principles. The posters currently have a permanent home at the Hinge HQ in New York City.