Hinge: How We Do Things

Hinge: How We Do Things

OVERVIEW

When Hinge approached me for this project, they tasked me with designing a series of six posters for their upcoming Summer Summit, each reflecting a core company principle, along with two additional designs for general imagery. The goal was to create visually engaging and meaningful posters that would align with Hinge's brand while celebrating the enactment of new company principles.


For the poster designs, I developed a soothing and psychedelic art direction affectionately referred to as Halcyon Hinge. This visual style is characterized by textured gradients designed to evoke a sense of calm and peacefulness. It builds upon Hinge's established layout conventions for vertical compositions and draws inspiration from the movement and texture of their long shutter speed photography. Halcyon Hinge strikes the perfect middle ground between remaining aligned with Hinge's current brand guidelines and creating something unique, making it an ideal choice for highlighting the enactment of the new company principles.

CLIENT

Hinge

Hinge

YEAR

2024

2024

ROLE

Lead Designer

Lead Designer

SCOPE

Art Direction

Art Direction

Poster Design

Poster Design

Brand Expression

Brand Expression

Headline

The Parcel Pantry strives to empower the underserved communities of New York City by offering convenient access to healthy foods from local food pantries and markets at a nominal cost. We are able to achieve this by mobilizing the hard work and generosity of the city’s largest food donor organizations, such as City Harvest, The New York Common Pantry, and GrowNYC.


Our intention is not to compete with these organization or disrupt the status quo, but rather act as a bridge between their services and the resident who need them most. The reality of the situation at hand is that many New Yorkers, especially those in underserved communities struggle to access services provided by these organizations. For some, the issues is as simple as not having enough time in the day to visit their local food pantry or greenmarket. Other’s have trouble reaching their local pantries altogether due to physical disabilities. And unfortunately, some people feel a deep sense of shame and embarrassment around the optics of being seen at a food pantry despite having a need for the food provided.


We want to imbue New Yorkers with the power of choice, dignity, and self-sufficiency, fostering a community that transcends socioeconomic barriers. Rooted in sincerity, reliability, health consciousness, and supported by technology, The Parcel Pantry embodies a brand committed to a future where everyone enjoys the benefits of healthy, nutrient dense food.

Headline
Headline

The Parcel Pantry strives to empower the underserved communities of New York City by offering convenient access to healthy foods from local food pantries and markets at a nominal cost. We are able to achieve this by mobilizing the hard work and generosity of the city’s largest food donor organizations, such as City Harvest, The New York Common Pantry, and GrowNYC.


Our intention is not to compete with these organization or disrupt the status quo, but rather act as a bridge between their services and the resident who need them most. The reality of the situation at hand is that many New Yorkers, especially those in underserved communities struggle to access services provided by these organizations. For some, the issues is as simple as not having enough time in the day to visit their local food pantry or

Contact

contact.bryannaandrew@gmail.com

© 2024 Bryanna Andrew

Contact

contact.bryannaandrew@gmail.com

© 2024 Bryanna Andrew

Contact

contact.bryannaandrew@gmail.com

© 2024 Bryanna Andrew